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WHAT WE DO - PRODUCT PROMOTION
Overview.
The 1394 Trade Association actively promotes the proliferation of the
IEEE 1394 Serial Bus standard. We serve the interests of all companies
working to develop products and services related to 1394 in markets including
computers, consumer electronics, peripherals, and industrial applications.
We are dedicated to developing a truly interoperable, standardized, universal
I/O and back plane interconnect.
In addition to facilitating the research and development that will bring us new versions of 1394 and improve existing technology, the 1394 Trade Association is chartered to educate the public and developers about FireWire. This creates a mutually beneficial situation: you have products you want to tell the world about, and we want to tell the world about your products!
Web-based Promotions.
We are in the process of creating a comprehensive on-line database of 1394-enabled products currently available on the market. Please tell us about your products and we'll get your offerings and a link to your company's website on the page right away.
If your product is new, we can place it in the new product page, and/or feature it in the new product area at the top of the product area.
If you will be exhibiting your product at a trade show, contact us about getting involved in the featured product page. This area is devoted to in-depth information about a given industry and is tied to one of that industry's largest events. We'd love to tell our visitors about the 1394-enabled products you will be showing.
Trade Shows, Conferences, and Conventions.
The 1394 Trade Association regularly attends trade shows to promote the benefits of FireWire and the products and companies that use it. We often showcase the latest and most sophisticated applications of FireWire at these shows. If you'd like us to consider showing your product, please contact Tina Lipscomb to discuss the options.
We also provide member companies with a variety of promotional items that can enhance your presence at any show. Please contact Tina Lipscomb if you'd like to learn more about these opportunities.
Direct Contact with Customers and Vendors
For some companies, the best way to promote their products is through direct contact with customers and vendors. Rather than going on eighty or ninety different sales calls, why not bring them all to you! Contact Tina Lipscomb about sponsoring a quarterly meeting. Over one hundred of the world's most committed engineers and managers will arrive on your doorstep, eager to go to work but also available to learn about your products and services.
If sponsoring or co-sponsoring a meeting is too big a step, consider attending one. There's often a demo gallery where attendees can see your company's offerings, plus plenty of opportunities to meet and greet some of the biggest movers and shakers in FireWire development.
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HELPFUL LINKS
Events
Calendar
Membership
Application
See Our Member List
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