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FireWire In Action 1394: Under The Hood Products About the TA 1394 by Industry Events Press
 

1394 TRADE ASSOCIATION PRESS RELEASE

1394 Trade Association and Pulse~LINK To Demonstrate Bi-Directional HDTV Streaming of IEEE 1394 S400 over Coax at the 2006 International CES, Jan. 5-8

Demo Slated for the 1394 Trade Association Booth in the HANA Suite -- Rooms N223-N225 --

San Diego and Dallas, Jan. 2, 2006 -- Pulse~LINK, Inc., developer of CWave™ Ultra Wideband (UWB) communications, and the 1394 Trade Association will join forces at the 2006 International CES to demonstrate the first bi-directional video streaming of 1394 S400 over coax featuring 400Mbps of application layer throughput.

The demonstration will be held in the High-Definition Audio-Video Network Alliance (HANA) booth in rooms 223-225 of the Las Vegas Convention Center’s North Hall, where the 1394 Trade Association has co-located for 2006 CES.

The HANA exhibit will showcase how Pulse~LINK’s CWave™-On-Coax and the 1394TA’s S400 interface provide a powerful, whole-home distribution capability that can run over pre-existing in-home coax cable AND co-exist with legacy cable and satellite programming. The demonstration will consist of two 1394-enabled CWave™ UWB transceivers, one in the Trade Association’s booth and another in the Pulse~LINK booth, with splitters and several hundred feet of coax cable between them. 1394 HDTV audio and video will be streamed bi-directionally between the two booths in the HANA suite, showing how coax cable in the home works as a broadband backbone with 400Mbps application layer throughput for seamlessly transporting multiple simultaneous streams of digital content to 1394-equipped devices throughout the home.

The CWave™ PLK23300 chipset is the first UWB solution to deliver Gigabit data rates with a choice of three different in-home media: wireless, coax and electrical power lines. Pulse~LINK is bringing its CWave™ UWB technology to HANA to provide No-New-Wires solutions with the bandwidth required to support multiple streams of high definition programming, gaming, and data. With the PLK23300 and 1394 S400 technology, manufacturers, service providers, and their customers can choose how they want to connect their digital devices such as TVs, PVRs, DVD players, PCs, set-top boxes, and handheld entertainment devices. One platform, three media: wireless, coax and PLC.

IEEE 1394 delivers high-quality, real-time, digital multimedia content at high data rates over a dedicated cable and features DTCP content protection. Pulse~LINK’s CWave™ platform extends this concept to whole-home coverage while still maintaining the same high quality and requires no new wires. HANA further advances this vision by adding, among other things, content security and a Graphical User Interface (GUI)- allowing the user to seamlessly integrate and control their multimedia devices anywhere in the home with full content protection, all from only one remote control per room.

“1394 is the only standard available to the consumer that delivers real-time, deterministic, isochronous data streams with content protection addressed through DTCP,” said John Santhoff, chief technology officer for Pulse~LINK. “What this means to the consumer is the ability to listen to high quality, multi-channel audio and view HDTV with the absolute assurance that their entertainment experience is going to be delivered to them by the best and most reliable technology available in the market today. If 1394 didn’t already exist we would have to invent it.”

“1394’s ability to deliver audio and video over coax provides equipment makers, cable operators, and consumers with the ability to seamlessly and reliably move digital content anywhere, on a single network,” said James Snider, executive director of the 1394 Trade Association. “The demo highlights the quality-of-service and speed of 1394 in distributing audio and video in real-time throughout the home. We’re pleased to be working with Pulse~LINK to deliver a 1394 over coax implementation, which is a major objective of the 1394 Trade Association in 2006.”

Pulse~LINK is the first company to demonstrate 1394 S-400 over existing in-home coax and continues to lead the industry in high data rate UWB communications with its CWave™ wireless and wired technology. In addition to the HANA booth, multiple demonstrations of Pulse~LINK’s CWave™ wireless and wired UWB technology will take place at various locations throughout CES.

About Pulse~LINK
Pulse~LINK, Inc. is a fabless semiconductor company developing CWave™ Ultra Wideband (UWB) technology for both wireless and wired High Data Rate (HDR) communications. Founded in 2000, Pulse~LINK is a pioneer in the development of UWB technology and now holds over 250 issued and pending UWB patents. Pulse~LINK’s Gigabit digital home connectivity solution enables simultaneous streaming of multiple HDTV programs, high quality multi-channel audio, and high speed data, creating a common platform for wireless and wired connectivity. For more information about Pulse~LINK, please visit www.pulselink.net.

Contact:
Laurie Watkins
(858) 349-1989
lwatkins@pulselink.com

About HANA
The High-Definition Audio-Video Network Alliance (HANA) is a cross-industry collaboration of members addressing the end-to-end needs of connected, high-definition, home entertainment products and services. The membership includes leading companies from the four industries most impacted by the HD revolution: Content Providers, Consumer Electronics, Service Providers and Information Technology. HANA is working to create a design guideline for secure high-definition audio-video networks that will speed the creation of new, high quality, easy to use HD products. HANA membership is open to all companies involved in the digital entertainment industry. Additional information about HANA is available at www.HANAalliance.org.

Contact:
Lori Zielinski
(503) 459-9150
lzielinski@vtm-inc.com

Forward-Looking Statements
Any statements contained in this release that are not historical facts are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. All forward-looking statements rely on assumptions and are subject to various risks and uncertainties that could cause actual results to differ materially from expectations.
CWave is a trademark of Pulse~Link, Inc.
FireWire is a trademark of the 1394 Trade Association

About the 1394 Trade Association
The 1394 Trade Association is an international organization dedicated to the advancement and proliferation of the IEEE 1394/FireWire multimedia standard. For more information visit www.1394ta.org

 

Contact:
Dick Davies
415 652 7515
ipra@mindspring.com


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